Marketing Series: Fashion MarketingChapter 1:
What Is Fashion?Chapter Objectives
Explain the different definitions of fashion. |
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Identify the merchandise categories of fashion. |
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Explain the difference between style and design. |
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Identify the needs satisfied by clothing. |
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Discuss the early history of clothing. |
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Name some influential people in fashion history. |
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Identify specific styles in the 20th century. |
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