Marketing Series: Fashion MarketingChapter 3:
The Fashion BusinessChapter Objectives
Explain the three main market segments of the fashion industry. |
| | |
Describe the primary forms of business ownership. |
| | |
Identify the key risks faced by fashion businesses. |
| | |
Explain how globalization has affected the fashion industry. |
| | |
Describe the impact of the fashion industry on the U.S. and world economies. |
| | |
Explain the relationship between supply and demand. |
|  |
|
