Marketing Series: Fashion MarketingChapter 5:
Types of Fashion and TrendsChapter Objectives
Identify the types of fashion products. |
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Explain the main categories of fashion apparel. |
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Identify the classifications of fashion apparel categories. |
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Explain the fashion cycle. |
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Discuss the role of fashion leaders. |
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Identify the different theories of fashion movement. |
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Discuss the difference between fashion trends and fads. |
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