Marketing Series: Fashion Marketing

Chapter 7: Designing Fashion

Chapter Objectives



  • Explain the types of fashion designers.

  • Identify the elements and principles of design used to create fashion.

  • Name the steps of the fashion design process.

  • Identify the steps in the garment production process.

  • Compare haute-couture production and prêt-à-porter production.

  • Explain how women's and men's apparel is sized.
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