Marketing Series: Hospitality & Tourism

Chapter 1: Defining Hospitality & Tourism

Chapter Objectives



  • Describe the hospitality and tourism industries.

  • Identify the segments of the hospitality and tourism industries.

  • Define service as a product.

  • Explain the importance of service to the hospitality and tourism industries.

  • Describe the origins of lodging and food service.

  • Identify trends in the hospitality and tourism industries.
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