Marketing Series: Hospitality & Tourism

Chapter 1: Defining Hospitality & Tourism

Pop Quizzes


1.	The hospitality industry is a group of businesses composed of establishments related to _____.
		A)	lodging and entertainment
		B)	lodging and food service
		C)	food service and fun
		D)	travel and transportation


2.	Which are segments of the tourism industry?
		A)	lodging and food service
		B)	lodging and transportation
		C)	restaurants, trains, planes, and buses
		D)	travel, tourism, and sports and entertainment events


3.	What is the main difference between a service and a good?
		A)	A service cannot be rated.
		B)	A good is a high-quality product.
		C)	A service is intangible.
		D)	none of the above


4.	In the hospitality and tourism industries, most products would be classified as _____.
		A)	goods
		B)	services
		C)	variables
		D)	none of the above


5.	What is perishability?
		A)	a state of being abstract
		B)	a condition of being subject to change
		C)	the probability of a product ceasing to exist or becoming unusable with time
		D)	a quality found in most fruits


6.	When did tourism become popular?
		A)	in the late 1900s
		B)	in the early 1900s
		C)	in the late 1800s
		D)	during the time of the Roman Empire


7.	Thirteenth-century wayside inns were known as _____.
		A)	taverns
		B)	post houses
		C)	bed-and-breakfasts
		D)	motels


8.	What was the purpose of grand tours?
		A)	to celebrate the arrival of a visiting king or queen
		B)	to promote tourism
		C)	to introduce young aristocratic men to the language and culture of another country
		D)	none of the above


9.	Which is not a trend in the hospitality and tourism industries?
		A)	ecotourism
		B)	increasing emphasis on safety
		C)	greater convenience
		D)	richer diets in food-service establishments


10.	What is the meaning of time sharing?
		A)	taking turns on the computer
		B)	changing time zones
		C)	worldwide vacation ownership
		D)	none of the above