Marketing Series: Hospitality & Tourism

Chapter 2: Economics and the Impact of Tourism

Pop Quizzes


1.	The economic multiplier refers to _____.
		A)	the odds of succeeding in a new business
		B)	the effect of tourist dollars being spent on foreign goods
		C)	how money filters through a local economy, being spent and re-spent
		D)	none of the above


2.	What is the importance of sustainable tourism?
		A)	It preserves a travel destination for future generations.
		B)	It encourages more travelers to visit a vanishing destination before it is gone forever.
		C)	It encourages local businesses to make a profit from a travel destination while it is popular.
		D)	none of the above


3.	Garbage and oxygen masks left behind on Mount Everest are an example of _____.
		A)	the environmental impact of tourism
		B)	the social impact of tourism
		C)	noise pollution
		D)	a positive effect of tourism


4.	Introduction, growth, maturation, and decline are _____
		A)	categories in Maslow's hierarchy of needs
		B)	phases in the life cycle of a destination
		C)	categories in Plog's psychographic analysis
		D)	ages at which people travel


5.	The two main reasons for travel are _____.
		A)	business and sporting events
		B)	business and pleasure
		C)	family and fun
		D)	family and friends


6.	One of the main reasons Americans travel is _____.
		A)	to shop
		B)	to avoid unpleasant situations
		C)	to travel by ship
		D)	to bring family closer together


7.	Plog's psychographic analysis places individuals on a continuum ranging from _____.
		A)	venturer to dependable
		B)	business oriented to pleasure oriented
		C)	summer vacationers to winter vacationers
		D)	wealthy to poor


8.	Which term means the increasing integration of the world economy?
		A)	sustainable tourism
		B)	globalization
		C)	the Internet
		D)	none of the above


9.	What is the economic outlook for the hospitality and tourism industries?
		A)	steady decline
		B)	continued growth
		C)	no growth
		D)	none of the above


10.	According to Maslow's hirerarchy of needs, what are two needs that motivate people?
		A)	sun and warmth
		B)	exercise and food
		C)	adventure and affection
		D)	food and self-respect