Marketing Series: Hospitality & Tourism

Chapter 3: The Restaurant Business

Chapter Objectives



  • Explain the difference between commercial and on-site food-service facilities.

  • Identify the various categories of the commercial food-service industry.

  • Describe types of restaurant businesses.

  • Explain front- and back-of-the-house operations.

  • Identify ways restaurants can increase and measure profits.
  • Glencoe Online Learning CenterMarketing HomeProduct InfoSite MapContact Us

    The McGraw-Hill CompaniesGlencoe