Marketing Series: Hospitality & Tourism

Chapter 3: The Restaurant Business

Pop Quizzes


1.	Which are the two main categories of food-and-beverage operations?
		A)	commercial and industrial
		B)	commercial sites and on-site facilities
		C)	full-service and quick-service restaurants
		D)	chains and franchises


2.	An institutional establishment that provides meals for people involved with the property is a(n); _____.
		A)	commercial site
		B)	on-site facility
		C)	specialty restaurant
		D)	chain


3.	Which type of restaurant can create use its menu, ambience, and style of service to create its own image?
		A)	chain
		B)	franchise
		C)	independent
		D)	quick-service


4.	At which type of restaurant would you find wine lists, varied menus, full service, and celebrity chefs?
		A)	casual dining
		B)	quick service
		C)	fine dining
		D)	limited service


5.	Which is the fastest-growing segment of the hospitality industry?
		A)	casual-dining restaurants
		B)	fine-dining restaurants
		C)	quick-service restaurants
		D)	cruise ships


6.	The new term for fast food is _____.
		A)	chain
		B)	casual dining
		C)	quick service
		D)	none of the above


7.	A type of restaurant that has more than one location with the same name under the same ownership is a _____.
		A)	franchise
		B)	chain
		C)	specialty restaurant
		D)	quick-service restaurant


8.	In a food-service organization, opening manager, hostess, and cashier are all examples of _____.
		A)	kitchen staff
		B)	back-of-the-house positions
		C)	front-of-the-house positions
		D)	wait staff


9.	What is the main responsibility of the garde-manger?
		A)	greeting guests
		B)	making breads and cakes
		C)	overseeing flower arrangements
		D)	making the garnishes used in food preparation


10.	Which is a method restaurants use to increase profits?
		A)	selling more dessert
		B)	raising prices
		C)	breaking fewer dishes
		D)	all of the above