Marketing Series: Hospitality & TourismChapter 4:
The Hotel BusinessChapter Objectives
Identify the types of hotel classifications. |
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Differentiate between business and leisure guests. |
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Explain the importance of yield management. |
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Identify the front-office positions in the rooms division of a hotel. |
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Describe guest services in the hotel industry. |
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Identify the support-staff positions in the back of the house of a hotel. |
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