Marketing Series: Hospitality & Tourism

Chapter 4: The Hotel Business

Pop Quizzes


1.	Which are two factors used to determine lodging classification?
		A)	guest type and location
		B)	price and reputation
		C)	price and season
		D)	none of the above


2.	Budget, midprice, and upscale are categories of _____.
		A)	guests
		B)	price
		C)	a hotel's reputation
		D)	none of the above


3.	What is the main goal of any hotel?
		A)	to have a good reputation
		B)	to be trendy
		C)	to maintain a high occupancy rate
		D)	to have an off-season so the staff can take a vacation


4.	A system of maximizing revenue through adjusting room rates according to demand is known as _____.
		A)	average daily rate
		B)	occupancy percentage
		C)	yield management
		D)	the meal plan


5.	In the hospitality industry, what is the meaning of the term transient?
		A)	a walk-in guest without a reservation
		B)	a homeless person
		C)	an individual guest with a reservation staying a maximum of 30 days
		D)	a person traveling for business


6.	In the hospitality industry, the most expensive, most desirable season is known as _____.
		A)	summer
		B)	the high season
		C)	the shoulder season
		D)	the off season


7.	Which type of lodging began in Europe when guests would stay in an owner's home?
		A)	spas
		B)	boutique hotels
		C)	retreat centers
		D)	bed-and-breakfasts


8.	In a lodging facility, what is the most important task of the front-desk staff?
		A)	greeting guests by name
		B)	providing guests with the correct room key
		C)	providing exemplary service
		D)	balancing the books


9.	What is the title of a hotel staff member who performs all the functions of a desk clerk/agent, concierge, and valet?
		A)	front-desk manager
		B)	guest service agent
		C)	bell captain
		D)	none of the above


10.	What is the name of the department that oversees a hotel's buildings and grounds?
		A)	engineering
		B)	sales and marketing
		C)	bell staff
		D)	human resources