Marketing Series: Hospitality & TourismChapter 6:
Destination MarketingChapter Objectives
Define the term destination. |
| | | Discuss the concept of seasonality. |
| | | Identify the classifications of destinations. |
| | | Describe a destination resort. |
| | | Identify the various businesses that provide and promote destination tourism. |
| | | Explain the concept of perishability. |
| | | Discuss how tourism is distributed. |
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