Marketing Series: Hospitality & Tourism

Chapter 6: Destination Marketing

Pop Quizzes


1.	The final stop of a journey is called a _____.
		A)	resort
		B)	home
		C)	motel
		D)	destination


2.	The process of developing, promoting, and distributing specific locations to travelers and maintaining appeal as long as possible is known as _____.
		A)	marketing
		B)	destination marketing
		C)	tourism
		D)	none of the above


3.	When do warm-weather destinations appeal to travelers?
		A)	only in the summer months
		B)	only in the winter months
		C)	year-round
		D)	only in the off season


4.	Which is not an example of a resort?
		A)	a spa facility
		B)	a cruise ship
		C)	a golf resort
		D)	the Super Bowl


5.	Walt Disney World Resort is an example of a _____.
		A)	destination resort
		B)	theme cruise
		C)	golf resort
		D)	none of the above


6.	Gaming refers to _____.
		A)	all types of sports
		B)	all types of entertainment
		C)	casino gambling
		D)	Indian cultural events


7.	Sports events, theme parks, and historical sites are all examples of _____.
		A)	live entertainment
		B)	resorts
		C)	popular travel destinations
		D)	national parks


8.	What role do convention and visitors bureaus play in the travel and tourism industry?
		A)	the provide free transportation to local areas of interest
		B)	they provide tourist information to travelers
		C)	they lobby governments for the advancement of causes that benefit the travel industry
		D)	all of the above


9.	Which is an example of perishability in the travel and tourism industry?
		A)	an unused seat on an airplane
		B)	undelivered fruit
		C)	a rescheduled flight
		D)	all of the above


10.	The path a travel product or service takes from the producer to the consumer is known as the _____.
		A)	path of least resistance
		B)	channel of distribution
		C)	direct route
		D)	indirect route