Marketing Series: Hospitality & TourismChapter 13:
Promoting Hospitality & TourismChapter Objectives
Explain the promotional mix. |
| | | Identify the types of advertising media. |
| | | Discuss how to create an advertising message. |
| | | Identify methods used to determine an advertising budget. |
| | | Explain the concept of public relations. |
| | | Identify strategies used in sales promotion. |
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