Marketing Series: Hospitality & TourismChapter 8:
The Marketing EnvironmentChapter Objectives
Describe the marketing process. |
| | | Explain the elements of the basic marketing mix. |
| | | Identify the components of product utility. |
| | | Explain the purpose of a marketing plan. |
| | | Discuss the importance of a mission. |
| | | Identify the internal and external influences of the marketing environment. |
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