1.
A) the promotional mix B) the marketing process C) an environmental analysis D) defining a mission 2.
A) executive summary, situation analysis, marketing strategies, and evaluation and control B) demographic, psychographics, behavioristics, and politics C) product, price, place, and promotion D) coupons, ads, direct mail, and broadcasting 3.
A) marketing mix B) marketing concept C) mission D) none of the above 4.
A) being practical B) a business's purpose, or goal C) the concept of conveying the value of products through placement, adequate information, and easy exchange D) the idea that an organization needs to satisfy its customers while trying to reach its goals 5.
A) to define the business's purpose, or goal B) to provide direction for the marketing activities of a company for a limited time C) to identify an organization's strengths, weaknesses, opportunities, and threats D) none of the above 6.
A) internal factor affecting the marketing environment B) external factor affecting the marketing environment C) opportunity D) strength 7.
A) short and few in number B) clear and specific C) clear and unreasonable D) all of the above 8.
A) They determine how safe it is for people to travel. B) They help marketers understand the patterns of behavior of groups of people. C) They determine how much money people are willing to spend on travel and tourism. D) none of the above 9.
A) distribution B) marketing C) destination marketing D) promotion 10.
A) naming and deciding how to package a product B) naming and determining the price of a product C) determining price and selecting advertising media D) deciding how to package and where to place a product
