Marketing Essentials 2012Chapter 5:
The Free Enterprise SystemeMarketing FeatureE-tailing
E-tailing (electronic retailing) refers to selling goods and services online. It is a form of direct distribution from business to consumer (B2C). Some e-tailers are found only on the Internet, such as Amazon.com®. Other retailers also maintain traditional stores (Walmart®, Sears®, and Kohls®, for example). E-tailers that maintain only a Web site have fewer expenses than brick-and-mortar establishments also offer online shopping. Pure e-tailers' expenses are warehousing, shipping, sales, and service. Brick-and-mortar e-tailers also incur expenses involved in running the physical store, such as visual merchandising, staffing, rent, utilities, and maintenance. Innovate and Create
Have students work in groups to create a Web site for a new pure e-tailing business. Have them research the competition and incorporate the principles of free enterprise (competition, ownership, risk, and profit) in their reports. You may want to assign students a business category so they have to compete.  | 
