Marketing Essentials 2012Chapter 14:
Presenting the ProducteMarketing FeatureSelling via Digital Tech Savvy
Burberry®, a luxury clothing company, is tech savvy. Its ad campaign lets users drag and rotate models to see how accessories look in motion. Since 2009, Burberry has presented its fashion show online in 3D. Customers can place orders during and after the show. Items ordered are delivered in six to eight weeks. Sears® ran a promotion called "Campus Connection" where Web site viewers could shop for products and place them in a virtual dorm room. Innovate and Create
Have students think of all businesses that would benefit from digital savvy to present products in an interesting way in order to generate online sales. What features of the product could be rotated, dragged, and zoomed. How could this same technology support the sales force too?  | 
