Marketing Essentials 2012

Chapter 24: Stock Handling and Inventory Control

eMarketing Feature

E-Procurement Platform
E-procurement (electronic procurement) involves buying and selling products through the Internet. Members of the e-procurement platform are registered buyers and sellers. In many cases the buyer selects the preferred vendors to participate in the e-procurement platform. All aspects of the purchase are computerized and completed on the Internet, such as negotiating, getting approval, processing purchases and invoices, and making payments. In this supplier exchange, computerized supply chain management may be integrated so that vendors can automatically ship goods when the buyer's stock records reach a certain level. E-procurement can also involve finding new suppliers (e-sourcing), sending information and pricing based on request (e-tendering), getting purchasing information (e-informing), and buying through specific buying communities (e-marketsites).

Innovate and Create
Tell students to research the benefits of e-procurement. Then have them role play to convince a purchasing agent for a small manufacturing company that e-procurement is the way to go.

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