Marketing Essentials 2012Chapter 25:
Price PlanningeMarketing FeatureCost Per Impression
Cost Per Impression (CPI) or Cost Per thousand impressions (CPM) is used to measure Web traffic in order to determine the cost of an e-marketing campaign. A flat rate is given to the advertiser for Web banners, text links, and e-mail advertising when CPI or CPM is used as the basis for pricing. In this method, when an ad is seen on a viewer' screen, you count that appearance as one impression. When using CPM an advertiser is quoted a rate of $10 it means that the cost per impression is actually $0.010 ($10 divided by 1,000 = $0.010). Innovate and Create
Have students research and report on other terms used in conjunction with pricing for online advertising. Tell them to prepare a short, written summary of their findings and to note which method they would recommend for a big multinational company and for a small, local restaurant.  | 
