Marketing Essentials

Chapter 10: Interpersonal Skills

Case Study Online Action

Parking
Your coffee shop sits in a strip mall next to a small restaurant. The owner of the restaurant has complained to you about parking: There are not enough spaces available for his customers during lunch and dinner hours.

Activity
What are some suggestions you might offer to alleviate this situation? Prepare an outline for a conversation between the two owners: List your suggestions and the pros and cons for each.

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