Marketing Essentials

Section 1: Computer Applications

After You Read Online Action

Reviewing Key Terms and Concepts

1. The eight types of software applications are word processing, database, spreadsheet, desktop publishing, graphics, design, presentation, and communications.
2. Database programs are applications that store and organize information. Businesses that work with large quantities of data can link the information together. This enables them to query the database for more specific information. For example, a company might need to know how many female customers of working age live in a warm climate area. With this information they can tailor their catalog content and mailings geographically.
3. Answers will vary, but a business might use presentation software at employee meetings. Example of software include Microsoft PowerPoint® and Apple Keynote®.

Integrating Academic Skills

4. $30; Cable: $59.95 + ($34.95 per month X 12 month) = $479.35; Phone company: $89.95 + ($29.95 per month X 12 months) = $449.35; 479.35 - $449.35 = $30
5. Tourism advertisements will vary; your creations should describe the country you selected.