Marketing EssentialsSection 1:
Essentials Elements of AdvertisingAfter You Read Online ActionReviewing Key Terms and Concepts - Steps include: identify the target audience, determine objectives,
develop the message, select the medium, and determine the results.
- Headlines are so important in print advertisements because it is
believed that 80 percent of the people who look at a print advertisement just
read the headlines
- The advertising copy presents the selling message and stresses product
features.
Integrating Academic Skills - $9.38; (475 X 1,000) divided by 8,000 = $9.38
- Answers will vary. Responses should demonstrate an understanding
of copywriting techniques.
|