Marketing EssentialsSection 2:
The Marketing SurveyAfter You Read Online ActionReviewing Key Terms and Concepts - A survey is valid when the questions measure what was intended to
be measured.
- Surveys must be properly written, formatted, and administered.
- Any of the following techniques are acceptable: excellent appearance
and design; section headings or numbers; clear directions; demographic questions
grouped together; a variety of question types.
Integrating Academic Skills - $529,200; 1,500 X .07 = 105 people; 105 X $14/person = $1,470 a day;
$1,470 X 360 days = $529,200
- You should identify the issue, the type of campaign (local, state,
or national), how the opinion poll was conducted, and the results.
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