Unit 1:  The World of Marketing

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Chapter 1:  Marketing Is All Around Us

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Section 1:  Marketing and the Marketing Concept
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Section 2:  The Importance of Marketing
After You Read Online Action

Section 3:  Fundamentals of Marketing
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Chapter 2:  The Marketing Plan

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Section 1:  Marketing Planning
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Section 2:  Market Segmentation
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Unit 2:  Economics

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Chapter 3:  Political and Economic Analysis

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Section 1:  What Is an Economy?
After You Read Online Action

Section 2:  Understanding the Economy
After You Read Online Action

Chapter 4:  Global Analysis

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Section 1:  International Trade
After You Read Online Action

Section 2:  The Global Marketplace
After You Read Online Action

Unit 3:  Business and Society

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Chapter 5:  The Free Enterprise System

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Section 1:  Market-Oriented Economic Systems
After You Read Online Action

Section 2:  Business Opportunities
After You Read Online Action

Chapter 6:  Legal and Ethical Issues

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Section 1:  Government and Laws
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Section 2:  Social Responsibilities and Ethics
After You Read Online Action

Unit 4:  Skills for Marketing

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Chapter 7:  Basic Math Skills

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Section 1:  Math Fundamentals
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Section 2:  Interpreting Numbers
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Answers to Practice

Chapter 8:  Communication Skills

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Section 1:  Defining Communications
After You Read Online Action

Section 2:  Elements of Speech and writing
After You Read Online Action

Chapter 9:  Technology Applications for Marketing

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Section 1:  Computer Applications
After You Read Online Action

Section 2:  Computer Technology and Marketing
After You Read Online Action

Chapter 10:  Interpersonal Skills

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Section 1:  Personal Strengths and Interpersonal Skills
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Section 2:  Working Together: Leadership and Teamwork
After You Read Online Action

Chapter 11:  Management Skills

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Section 1:  Management Structures
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Section 2:  Management Functions
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Unit 5:  Selling

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Chapter 12:  Preparing for the Sale

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Section 1:  What Is Selling?
After You Read Online Action

Section 2:  Getting Ready to Sell
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Chapter 13:  Initiating the Sale

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Section 1:  The Sales Process
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Section 2:  Determining Needs in Sales
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Chapter 14:  Presenting the Product

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Section 1:  Product Presentation
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Section 2:  Objections
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Chapter 15:  Closing the Sale

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Section 1:  How to Close a Sale
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Section 2:  Customer Satisfaction and Retention
After You Read Online Action

Chapter 16:  Using Math in Sales

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Section 1:  Sales Transactions
After You Read Online Action
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Section 2:  Cash Registers
After You Read Online Action
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Section 3:  Purchase Orders, Invoices, and Shipping
After You Read Online Action

Unit 6:  Promotion

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Chapter 17:  Promotional Concepts and Strategies

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Section 1:  Promotion and Promotional Mix
After You Read Online Action

Section 2:  Types of Promotion
After You Read Online Action

Chapter 18:  Visual Merchandising and Display

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Section 1:  Display Features
After You Read Online Action

Section 2:  Artistic Design
After You Read Online Action

Chapter 19:  Advertising

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Section 1:  Advertising Media
After You Read Online Action

Section 2:  Media Measurement and Rates
After You Read Online Action

Chapter 20:  Print Advertisements

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Section 1:  Essentials Elements of Advertising
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Section 2:  Advertising Layout
After You Read Online Action

Unit 7:  Distribution

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Chapter 21:  Channels of Distribution

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Section 1:  Distribution
After You Read Online Action

Section 2:  Distribution Planning
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Chapter 22:  Physical Distribution

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Section 1:  Transportation Systems and Services
After You Read Online Action

Section 2:  Inventory Storage
After You Read Online Action

Chapter 23:  Purchasing

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Section 1:  The Role of the Buyer
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Section 2:  The Purchasing Functions
After You Read Online Action

Chapter 24:  Stock Handling and Inventory Control

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Section 1:  The Stock Handling Process
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Section 2:  Inventory Control
After You Read Online Action

Unit 8:  Pricing

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Chapter 25:  Price Planning

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Section 1:  Price Planning Considerations
After You Read Online Action

Section 2:  Factors Involved in Price Planning
After You Read Online Action

Chapter 26:  Pricing Strategies

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Section 1:  Basic Pricing Policies
After You Read Online Action

Section 2:  Strategies in the Pricing Process
After You Read Online Action

Chapter 27:  Pricing Math

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Section 1:  Calculating Prices
After You Read Online Action
Answers to Practice

Section 2:  Calculating Discounts
After You Read Online Action
Answers to Practice

Unit 9:  Marketing Information Management

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Chapter 28:  Marketing Research

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Section 1:  Marketing Information Systems
After You Read Online Action

Section 2:  Types, Trends, and Limitations of Marketing Research
After You Read Online Action

Chapter 29:  Conducting Marketing Research

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Section 1:  The Marketing Research Process
After You Read Online Action

Section 2:  The Marketing Survey
After You Read Online Action

Unit 10:  Product and Service Management

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Chapter 30:  Product Planning

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Section 1:  Product Planning, Mix, and Development
After You Read Online Action

Section 2:  Sustaining Product Sales
After You Read Online Action

Chapter 31:  Branding, Packaging, and Labeling

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Section 1:  Branding Elements and Strategies
After You Read Online Action

Section 2:  Packaging and Labeling
After You Read Online Action

Chapter 32:  Extended Product Features

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Section 1:  Warranties
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Section 2:  Credit
After You Read Online Action

Unit 11:  Entrepreneurship and Finance

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Chapter 33:  Entrepreneurial Concepts

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Section 1:  Entrepreneurship
After You Read Online Action

Section 2:  Logistics of Business Ownership
After You Read Online Action

Chapter 34:  Risk Management

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Section 1:  Risk Management for Business
After You Read Online Action

Section 2:  Handling Business Risks
After You Read Online Action

Chapter 35:  Developing a Business Plan

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Section 1:  The Business Plan
After You Read Online Action

Section 2:  The Marketing and Financial Plans
After You Read Online Action

Chapter 36:  Financing the Business

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Section 1:  Preparing Financial Documents
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Section 2:  Financial Aspects of a Business Plan
After You Read Online Action
Answers to Practice

Unit 12:  Employability and Career Development

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Chapter 37:  Identifying Career Opportunities

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Section 1:  Define Goals
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Section 2:  Careers in Marketing
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Chapter 38:  Finding and Applying For a Job

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Section 1:  Finding a Job
After You Read Online Action

Section 2:  Applying for a Job
After You Read Online Action

Unit 1:  The World of Marketing

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Chapter 1:  Marketing Is All Around Us

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Section 1:  Marketing and the Marketing Concept
Student
After You Read Online Action

Section 2:  The Importance of Marketing
Student
After You Read Online Action

Section 3:  Fundamentals of Marketing
Student
After You Read Online Action

Chapter 2:  The Marketing Plan

Teacher
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Student
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Section 1:  Marketing Planning
Student
After You Read Online Action

Section 2:  Market Segmentation
Student
After You Read Online Action

Unit 2:  Economics

Teacher
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Student
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Chapter 3:  Political and Economic Analysis

Teacher
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Section 1:  What Is an Economy?
Student
After You Read Online Action

Section 2:  Understanding the Economy
Student
After You Read Online Action

Chapter 4:  Global Analysis

Teacher
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Section 1:  International Trade
Student
After You Read Online Action

Section 2:  The Global Marketplace
Student
After You Read Online Action

Unit 3:  Business and Society

Teacher
DECA Prep
Student
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Chapter 5:  The Free Enterprise System

Teacher
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Section 1:  Market-Oriented Economic Systems
Student
After You Read Online Action

Section 2:  Business Opportunities
Student
After You Read Online Action

Chapter 6:  Legal and Ethical Issues

Teacher
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Student
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Section 1:  Government and Laws
Student
After You Read Online Action

Section 2:  Social Responsibilities and Ethics
Student
After You Read Online Action

Unit 4:  Skills for Marketing

Teacher
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Student
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Chapter 7:  Basic Math Skills

Teacher
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Section 1:  Math Fundamentals
Student
After You Read Online Action
Answers to Practice

Section 2:  Interpreting Numbers
Student
After You Read Online Action
Answers to Practice

Chapter 8:  Communication Skills

Teacher
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Section 1:  Defining Communications
Student
After You Read Online Action

Section 2:  Elements of Speech and writing
Student
After You Read Online Action

Chapter 9:  Technology Applications for Marketing

Teacher
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Figures Online Action
Careers in Marketing Online Action
Global Market Online Action
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Section 1:  Computer Applications
Student
After You Read Online Action

Section 2:  Computer Technology and Marketing
Student
After You Read Online Action

Chapter 10:  Interpersonal Skills

Teacher
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Student
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Market Tech Online Action
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Careers in Marketing Online Action
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Section 1:  Personal Strengths and Interpersonal Skills
Student
After You Read Online Action

Section 2:  Working Together: Leadership and Teamwork
Student
After You Read Online Action

Chapter 11:  Management Skills

Teacher
Online Action Answers
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Student
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Careers in Marketing Online Action
Global Market Online Action
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Section 1:  Management Structures
Student
After You Read Online Action

Section 2:  Management Functions
Student
After You Read Online Action

Unit 5:  Selling

Teacher
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Chapter 12:  Preparing for the Sale

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Section 1:  What Is Selling?
Student
After You Read Online Action

Section 2:  Getting Ready to Sell
Student
After You Read Online Action

Chapter 13:  Initiating the Sale

Teacher
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Student
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Section 1:  The Sales Process
Student
After You Read Online Action

Section 2:  Determining Needs in Sales
Student
After You Read Online Action

Chapter 14:  Presenting the Product

Teacher
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Student
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Section 1:  Product Presentation
Student
After You Read Online Action

Section 2:  Objections
Student
After You Read Online Action

Chapter 15:  Closing the Sale

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Section 1:  How to Close a Sale
Student
After You Read Online Action

Section 2:  Customer Satisfaction and Retention
Student
After You Read Online Action

Chapter 16:  Using Math in Sales

Teacher
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Section 1:  Sales Transactions
Student
After You Read Online Action
Answers to Practice

Section 2:  Cash Registers
Student
After You Read Online Action
Answers to Practice

Section 3:  Purchase Orders, Invoices, and Shipping
Student
After You Read Online Action

Unit 6:  Promotion

Teacher
DECA Prep
Student
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Marketing Internship Outlines
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Chapter 17:  Promotional Concepts and Strategies

Teacher
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Student
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Section 1:  Promotion and Promotional Mix
Student
After You Read Online Action

Section 2:  Types of Promotion
Student
After You Read Online Action

Chapter 18:  Visual Merchandising and Display

Teacher
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Case Study Online Action
Figures Online Action
Market Tech Online Action
A Matter of Ethics Online Action
Careers in Marketing Online Action
I-Study / I-Quiz
Graphic Organizers

Section 1:  Display Features
Student
After You Read Online Action

Section 2:  Artistic Design
Student
After You Read Online Action

Chapter 19:  Advertising

Teacher
Online Action Answers
Graphic Organizers Answers
Student
Self-Checks
e-Flashcards
Interactive Games
Chapter Summaries
Case Study Online Action
Figures Online Action
Careers in Marketing Online Action
Global Market Online Action
Net Marketing Online Action
I-Study / I-Quiz
Graphic Organizers

Section 1:  Advertising Media
Student
After You Read Online Action

Section 2:  Media Measurement and Rates
Student
After You Read Online Action

Chapter 20:  Print Advertisements

Teacher
Online Action Answers
Graphic Organizers Answers
Student
Self-Checks
e-Flashcards
Interactive Games
Chapter Summaries
Case Study Online Action
Figures Online Action
Market Tech Online Action
A Matter of Ethics Online Action
Careers in Marketing Online Action
I-Study / I-Quiz
Graphic Organizers

Section 1:  Essentials Elements of Advertising
Student
After You Read Online Action

Section 2:  Advertising Layout
Student